Our client, and independent agency, is looking for a Senior Creative Strategist to join our growing strategy team. This role would involve translating brand strategy and illuminating cultural trends into meaningful creative across campaigns, digital, and social activations.

As a strategist, you are innately curious. A self-starter and a creator of solutions. A navigator of insights. You’re confident in working closely with clients and creatives alike to translate brand strategy into head-turning creative activations. You’re passionate in finding the crossover between audience and culture to create clear and inspiring creative briefs. You’re the matchstick, headlamp, and guide to any creative project. You aren’t afraid to tap into your nerdy side, distill data and trends alike, and bring it all together into a single strategic idea.

JOB SUMMARY

Provide day-to-day strategic guidance and expertise on brand-led advertising and activation. Creates briefs, strategies, POVs, presentations, research reports, and other strategic deliverables. Works closely with clients, creative, and account teams to create remarkable work that’s on-strategy. Translates brand strategy into creative inspiration. Works closely with the Account team to strategically guide clients and present briefs and strategies.

PREFERRED WORK EXPERIENCE

6+ years in brand/advertising strategy with an understanding of account strategy and management in a creative or brand agency environment

RESPONSIBILITIES

Transform the chaos of client objectives, audience needs/desires and market dynamics into clear creative briefs that spark the creative process
Examine clients’ businesses to get to know their brands, understand their objectives and create cohesive plans for successful campaigns
Own and lead clients through YOY brand evolution, change, and expression through their advertising. Be their champion, support, and partner as they embark on big creative — building trust and courage hand-in-hand.
Uncover unique and unexpected insights about clients, consumers and culture
Package research and rationale into inspiration for creative teams and strategic direction for our clients.
Understand the fundamentals of brand strategy and its role in creative activation
Clearly articulate complex ideas into easily understandable and actionable direction that can be translated in multiple formats (briefs, presentations, feedback, etc.) for multiple audiences (creative, account, client, c-suite leadership)
Ignite curiosity across the creative team with your briefs, working with deep creative empathy and engaging them across cultural, social, and audience opportunities
Manage executive-level client presentations, shaping not only creative briefs, but the rationale and client context to ensure a campaign’s buy-in and success. Build courage with clients through hands-on partnership and communication.
Have an opinion that challenges traditional ways of thinking with new ideas, strategic insights and moving stories
Monitor and assess campaign effectiveness

KNOWLEDGE REQUIREMENTS

Creative strategy: campaign brief writing, strategic thinking, cultural analysis
Deck creation & presentation: strong written & narrative skills; confident presenting work.
Client leadership: strong account presence, courage-building, and proactive planning
Creative collaboration: confidence working with and inspiring creative teams
Experience with research design, methods and analysis of qualitative/quantitative research
Health-related and/or B2B experience a plus
Microsoft Office (Word, Excel, PowerPoint)
Google Suite (Gmail, Drive, Docs, Sheets)

24 Seven Talent

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